I've worked with the Diffusion of Innovations Model of Everett Rogers lately, but I have the feeling that a relation to actual sales-numbers is quite rare. That's why I want to share this graph with you that features numbers of Apple's iPod.
In fact the iPod is also my personal example about the importance of early adopters. I still remember this moment in 2005 when a friend of mine brought his very early iPod to university at a time where it started to be issued by several german fuilletons and trendy tech-blogs. In fact no 'real person' had ever seen an iPod back these days in Germany.
After the lecture a bulk of people gathered around him and a few even ask if they could try the typical touch-ring. It was crazy - and even if I had no interest in advertising at this time, it really felt like a magic-marketing-moment.
Personally I had my first iPod two years later - totally mainstream. Though it was my first apple product and it's still flying around somewhere.
Kind regards from China - blogging is kind of hard here as this service is blocked most of the times.
But an interview with Leo Burnett Shanghai's Head of Planning about Chinese advertising will hopefully be seen here soon.
Jonathan, Shanghai Follow @TheYoungPlanner
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