Friday, August 7, 2015

Strategy, Communication-Strategy, Communication-Concept? - That's the difference!

I did not study Marketing, Marketing-Communication, Advertising and so on, but Psychology and Sociology - which does really help in my daily life as a Strategic Planner.

On the other hand I've never learned all this marketing-vocabulary you will face when you're  muddling through the client briefiing

Today I tried to organize all the different "disciplines of strategy" and how they relate to each other. This will definetely get pinned somewhere next to my desk. 

My attempt to structure all these marketing terms.



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